If you run a business, then you already know that your two most valuable assets are time and money. Between all of the moving parts and the endless pressure of juggling multiple tasks, it’s not uncommon for both to be in short supply.
Throw managing a website in the fast-paced online world into the mix, and now you have to worry about a slew of other tasks as well. While it’s tempting to try and do it all by yourself, learning and implementing SEO without any prior expertise can be a long, expensive journey. This is where the SEO consultant comes into play.
The job of an SEO consultant is to work with businesses and help their websites rank higher as well as develop sustainable organic growth strategies. In this article, we’re going to look at the six best reasons you should be using an SEO consultant.
Here’s Why You Need An Experienced SEO Expert
1. Save Your Valuable Assets (Time & Money)
Running a business is already a lot of work. The complex world of SEO is not something that can be learned overnight, and usually, takes years of experience before you become truly proficient and start seeing real results.
If you’re draining marketing dollars into SEO strategies that you’ve read about but don’t quite know how they work, it’s like throwing spaghetti at the wall and seeing what sticks. This process of trial and error is a great way to burn through both your time and money.
Let an SEO consultant take all of the guesswork out of it and help your marketing dollars stretch the furthest. By allowing them to handle all of the online work, your time is freed up to focus on other important business tasks.
2. Your Website Will Look and Be Better Than Ever Before
There’s a ton of on-page SEO tactics that are tricky to master. An SEO consultant will first get a detailed understanding of your business and target market, and then implement the strategies that will generate the best results.
Of course, their job isn’t just to make sure that your website looks and feels user-friendly to visitors, but they also make sure that it looks good to search engines. A good SEO Consultant will convey the importance of on-going quality content development, and help clients to craft a cohesive content strategy that continues to grow quality traffic. They can also dive into all of the boring technical stuff, ensuring that everything is running smoothly across all platforms, especially mobile.
3. Learn About Your Market and Boost ROI
An SEO consultant is like the swiss army knife of online tools. Investing money into some of the most popular and, dare we say “necessary”, SEO tools can get costly very fast. Not only do you have to shell out the money, but you then have to take the time learn how to use them.
SEO experts already know how to use all of the fancy tools. With their help, you’ll be able to learn more about your target market than you ever thought possible. This will give you an inside look at what your consumers are really searching for so you can use the information to further optimize all of your marketing campaigns.
4. Keeping up With the Times
The world of SEO is constantly evolving. As a business owner, one of the last things that you need to worry about is staying in the loop with search engine updates and the latest tactics. Instead, leave it up to an SEO consultant whose income relies solely on their knowledge.
They have to make sure that they’re bringing their clients the most effective SEO strategies that will generate results. Instead of you taking the time to monitor updates and then learn all of the changes on top of that, SEO consultants will know the best time-tested tactics to employ for your specific needs.
5. They Handle the Off-Site Side of Things as Well
Of course, SEO doesn’t just pertain to on-site tactics, there are plenty of things to be done off of the website that have dramatic effects on your organic visibility and visitor volume. That’s right, there’s a whole other side to SEO besides keywords, meta descriptions, and website optimization (to name a few).
SEO consultants are masters of using social media accounts to bring your SEO game to the next level. They will help ensure that your social media accounts are being utilized to the fullest, helping your overall rankings, getting you more website visitors, and hopefully, more sales.
They also save you from the risk of employing black hat SEO tricks that will actually hurt your business and online rankings. Professional SEO consultants know how to build high-quality links to your website without using any shady tactics that search engines are constantly on the lookout for.
6. Get a Fresh Set of Eyes on Things
If your nose is buried in your business 5-7 days a week, it’s really easy to get consumed and think that all of your ideas are golden. We hate to crash the party with reality, but more than likely, there are a few things you could improve on. Once again, the SEO consultant comes to save the day.
Their highly trained eye can quickly review your website content and give you some valuable advice. You can also collaborate with them on existing and future strategies to ensure that everything you’re doing is SEO optimized. It’s always a good idea to have a professional review your work to make sure it’s hitting the mark every time.
How Does an SEO Consultant Sound Now?
If you weren’t already thinking it, hiring an SEO consultant probably doesn’t sound like a bad idea. Believe it or not, what we’ve covered in this article is just a fraction of what SEO experts can bring to your website or online business.
While they’re not free, the amount of time and money you’ll save instead of handling SEO guesswork all by yourself is well worth it. If you’re serious about taking your website or online business to the next level, an SEO consultant may be your best answer.