Adoption Agency Case Study
Discover how we revolutionized Gift of Life Adoptions' digital presence, dramatically boosting traffic and conversions, and paving their way to statewide expansion in Florida!
Adoption Agency Success Story
Gift of Life Adoptions
Gift of Life Adoptions, a single-location adoption agency based in Florida, faced significant challenges in reaching potential adoptive families and birth mothers. Their objective was to improve organic traffic, conversions, and birth mother intakes. This case study outlines the transformative journey undertaken by SEO Consulting Experts to revitalize the agency’s digital presence, leading to unprecedented growth and expansion.
Background
Gift of Life Adoptions provided an essential service but struggled to connect with its audience online. The existing website, developed by a previous agency, failed to function effectively, hindering the agency’s ability to feature hopeful adoptive families and reach birth mothers. Recognizing the need for a robust digital strategy, they turned to SEO Consulting Experts.
Objectives:
- Develop an SEO-friendly, visually appealing website.
- Significantly increase organic search engine traffic.
- Take over and optimize the Google Ads account.
- Improve online reputation and visibility.
Strategy Implementation:
SEO-Friendly CMS Website Development
- Develop an SEO-friendly, visually appealing website.
- Significantly increase organic search engine traffic.
- Take over and optimize the Google Ads account.
- Improve online reputation and visibility.
Google Ads Account Audit, Optimization, and Scaling
- Conducted a comprehensive audit of the existing Google Ads account.
- Implemented strategic optimizations for targeting and bidding.
- Scaled the campaigns while focusing on cost-effective approaches.
Ongoing Search Engine Optimization Services
- Regularly updated website content with SEO-optimized material.
- Monitored and adjusted strategies based on search engine algorithm updates.
- Focused on building quality backlinks and improving domain authority.
Online Reputation Management
- Enhanced the agency’s presence on review platforms and social media.
- Engaged with user feedback to build trust and credibility.
- Leveraged positive testimonials in marketing campaigns.
Results:
Website Redesign and Functionality
- The new WordPress website significantly improved user experience and functionality.
- Enabled effective showcasing of adoptive families, enhancing engagement.
Organic Traffic Growth
- Organic traffic increased by 747% within 90 days of implementing SEO strategies.
- The agency experienced consistent year-over-year increases in organic traffic.
Google Ads Campaign Success
- Achieved a 240% increase in overall conversions.
- Phone call conversions saw a 154% rise, indicating higher engagement.
- The average click cost decreased by over 80%, reflecting efficient budget utilization.
Business Expansion
- The digital marketing success led to the agency expanding to seven locations across Florida.
- Continued growth and consistent increase in conversions each year.
- Yearly increase in Google Ads budget, aligning with the agency’s growth trajectory.
A Digital Marketing Success
The collaboration between Gift of Life Adoptions and SEO Consulting Experts exemplifies the power of targeted digital marketing strategies. Through a meticulously developed and executed plan, the agency not only resolved its initial challenges but also embarked on a path of expansion and sustained success. This case study demonstrates how a focused digital approach, combining website development, SEO, Google Ads management, and online reputation management, can revolutionize the online presence and growth trajectory of an organization.
This journey with Gift of Life Adoptions is a testament to the potential of digital marketing in connecting vital services with their intended audience. The remarkable improvements in traffic, conversions, and business expansion underscore the effectiveness of well-planned and executed digital strategies. As Gift of Life Adoptions continues to grow and reach more families and birth mothers, SEO Consulting Experts remains committed to driving their success forward in the digital realm.
Frequently Asked Questions
It’s a real-world example showcasing the success of digital marketing strategies applied to a business or campaign. Check out our transformative marketing success stories. Then, let’s replicate this success for your business!
They provide valuable insights, showcasing proven strategies and results, guiding future successful marketing endeavors. They’re blueprints of success! Learn from them to revolutionize your marketing approach.
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Success is measured by key metrics like increased traffic, higher conversion rates, and improved ROI. Watch your business grow with measurable improvements in traffic, sales, and engagement.
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Google Ads target potential customers effectively, driving immediate traffic and complementing long-term organic growth strategies. Maximize your reach instantly with Google Ads. We’ll handle the strategy for you!
Holistic Approach
We go beyond basic keyword optimization, SEO, on-page optimization, content marketing, link building, and user experience. By addressing multiple aspects, we will provide you with a complete digital marketing solution that maximizes your online visibility.
Data-Driven Insights
Our approach to Search Engine Optimization is backed by comprehensive data analysis. We delve deep into keyword research, competitor analysis, and website audits to uncover opportunities for growth and develop actionable recommendations.
Transparent Reporting
We provide you with regular, detailed reports outlining the progress and impact of our efforts. An SEO specialist will also provide clear explanations and recommendations, ensuring you're always informed about the status of your campaign.
Proven Results
Our meticulous approach is underpinned by a steadfast commitment to delivering measurable results. We ensure that your business not only secures higher search engine rankings, but also experiences a substantial boost in conversion rates.
Long-Term Partnership
We aim to build long-lasting relationships with our clients. By consistently delivering value, maintaining open communication, and adapting our strategies to evolving needs, we position ourselves as a reliable partner in your journey towards online success.
Tailored Solutions
We understand that every business has unique needs and challenges. By offering customized SEO strategies, we show our commitment to addressing specific pain points and delivering tailored solutions that specifically align with your business goals.
“Working with SEO Consulting Experts has been the best choice we made for our business. We have worked with them for over a year. They have always prioritized our needs from expediting the development of our company website to establishing visibility on Google searches and working with Google to remove false reviews from our Google Business Page. The team at SEO Consulting Experts is always available to answer our questions and are eager and willing to help in anyway. They have made a big difference. ”
I feel incredibly fortunate to have had the opportunity to collaborate closely with the team at SEO Consulting Experts. Chris has played a vital role in creating both my practice website and our dental implant center’s website. What I admire most about his approach is his ability to truly understand my vision and translate it into an effective online presence. His ongoing support in content creation and marketing strategies has been immensely valuable. Working with Chris has been a delightful experience, and I am grateful for his expertise and dedication.
A heartfelt thanks to the SEO consultant for their exceptional work! The SEO audit, migration, and web development they provided for our leading recovery center have been invaluable. Their expertise and dedication have significantly improved our online presence, driving more targeted traffic to our website. We are grateful for their outstanding efforts in helping us reach and assist those in need. Truly grateful for their contribution!
We knew that SEO was something we wanted to explore and unlike some other agency’s that treat it as a black box – Chris takes the time to answer any and all questions and explain what he’s doing. This has allowed our team to identify areas of growth and with Chris’ advice and expertise, achieve specific goals. Chris breaks down where our online traffic is coming from and help us determine if advertising opportunities are worth the investment. Best of all, his rapid responsiveness and constant availability makes him more a member of our team versus a hired vendor.
As the Director of IT and Facilities for our dental group, I had the privilege of collaborating closely with the SEO and website development company. Their expertise in building websites for our group of dental partners was exceptional. They seamlessly integrated our branding and created a cohesive online presence that perfectly represents our dental group. Working with them was an absolute pleasure.
