A marketing strategy that small businesses can use to increase search visibility and promote their product or service to local consumers. The focus is capitalizing on the needs of a target market and being the solution when the timing is right.
Even though it’s not talked about as much as the other marketing strategies, content repurposing should play an integral role in every company’s marketing playbook. No matter how great your blog is or how large your following, eventually, you’re going to have some content that goes without notice or doesn’t quite draw the attention you were hoping for.
While it’s tempting to try and do it all by yourself, learning and implementing SEO without any prior expertise can be a long, expensive journey. This is where the SEO consultant comes into play.
Before we can look at the ways they’re different and similar, we need to first have a firm understanding of what SEO and content marketing are respectively.