Google has unveiled its brand-new YouTube series, “SEO Made Easy,” dedicated to demystifying the world of search engine optimization.
In the inaugural episode, Google’s Martin Splitt, an expert from the Search Relations team, unravels the magic behind optimizing your website’s performance in search results.
The series is thoughtfully designed to cater to both novices and seasoned website owners. Google recognizes that SEO can be an ever-shifting puzzle, and this series aims to deliver clear, actionable video lessons to help websites conquer the dynamic realm of Google search.
Crafting Your Site’s Identity
Splitt kicks off the series by delving into a fundamental aspect of SEO: using structured data to personalize your site’s name on Google’s search engine results pages (SERPs). This is particularly valuable for ensuring your brand’s name is presented as intended.
Structured data becomes your ally when Google’s algorithms need a little nudge to comprehend your site’s preferred name. If your website’s identity isn’t immediately evident to Google, structured data can guide how it’s displayed in search results.
Splitt doesn’t just offer theoretical insights. He provides practical advice for those who might not be tech-savvy. For instance, he suggests that your site’s name consistently appears in the title of all pages – an SEO tactic that you can employ even if you’re not a coding whiz.
However, it’s worth noting that this method may work on a domain-wide or subdomain-wide level but may not be suitable for a per-directory approach.
Once you’ve made the necessary tweaks, be patient. Give Google some time to process the changes. If you’re eager to expedite the process, Google’s Search Console comes to your rescue. You can request a re-indexing of your homepage, prompting quicker updates.
“SEO Made Easy” represents Google’s commitment to providing webmasters and digital marketers with valuable educational content. Excitingly, this is just the beginning. The “SEO Made Easy” series is Google’s commitment to educating webmasters and digital marketers like you. Stay tuned for more episodes that will unlock the secrets to making your website shine on Google.