First of all, you should use links on your site. Links help the search engines index your pages. Links also allow Googlebot to learn how pages on your website interrelate. You must remember to include the destination page’s URL in both the anchor text and the href attribute of your links. Additionally, avoid using non-standard HTML elements, such as JS event handlers, as these will affect the user experience. This is important to avoid because non-standard links will not be indexed by Googlebot.