Would you throw a party and not send invitations? Of course not, but that’s what you do when you ignore local SEO. Alternately, if you use local SEO to invite your community to engage with your business, soon everyone will be having a good time.
Companies with high local SEO rankings are the ones presented to the user, which is why local SEO is so important. Organic SEO applies when the search is not geographic-specific; in that case, your site is ranked against all others of the same type across the country and, in some instances, the world. If you draw a significant portion of your revenue from local customers, you must invest in local SEO.
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