There are many different options for dental implant marketing. While many people are more familiar with digital marketing, traditional marketing is still a great option for a dental practice. While print advertising is not as popular as digital marketing, a good percentage of the dentistry market still prefers to advertise in magazines and newspapers. Print advertising provides the opportunity to purchase full page, half-page, and quarter-page ads. While digital marketing has become the preferred method of advertising, print advertising has a few benefits.
Review management software
Whether you have recently undergone a dental implant procedure or are just getting started with online marketing, it’s vital to have effective review management software in place. Review management software allows you to take control of your online reputation and boost your dental practice’s ranking on Google and Facebook. Reviews Booster’s automatic text messaging and clever technology encourage patients to leave their feedback and give you control over your reputation. It’s critical that you collect patient reviews and get them posted to both platforms, including Google and Facebook.
The number of people who rely on online reviews is increasing rapidly. In fact, 77% of American adults use the internet daily, and the majority of them go online at least once a week. An online review by a patient can be the difference between a potential patient choosing a practice or not. Review management software for dental implant marketing helps you monitor your reputation and encourage patient reviews. A positive review not only helps your search engine rankings, but it also shows your potential patients that you care.
Direct mail advertising
If you’re looking to expand your dental practice and build a list of prospective patients, direct mail advertising is an excellent choice. Similar to print advertising, direct mail targets a specific area or demographic. You can target your audience with an eye-catching dental implant ad, and then turn your mail into a coupon to redeem at your office. Direct mail is a proven form of advertising that offers the highest return on investment (ROI) of any marketing medium.
One-off dental advertising campaigns can be ineffective because they lack context. Ideally, your advertising campaign should consist of several messages that build awareness, educate, establish authority, and motivate a decision to contact your practice. In the world of dental advertising, you’re in a perfect position to target your potential patients’ interests and pain points, and leverage those to promote your dental practice. Then, once you’ve built a list of potential patients, you can target the list of these people with the right ads.
Online advertising
Before the advent of social media, doctors used to earn their reputation through recommendations and word of mouth. These days, they must rely on several channels, including online advertising for dental implant marketing. By answering questions related to dental implants, doctors can establish authority on the web and attract prospects. But the same platform that brings patients also brings competitors, so doctors need to come up with a unique strategy to stand out. Here are some tips to increase the visibility of your practice on social media.
First, build a Facebook page. Facebook is the most popular social media platform and can target your locality. A well-designed page with informative and motivating content will help your prospective patients build an affinity with your practice. It will also help if you provide free consultations and educational materials to attract new patients. Your content should be informative and easy to understand. You can provide a list of questions that prospective patients can ask you before making a decision.
Social media marketing
To attract new patients, social media can be an effective way to promote your dental practice. You can start by introducing yourself and your staff on social media. Write bios or include pictures of them from their personal lives. This can help prospective patients feel comfortable with the staff. Post photos of your office as well. Make sure to let your followers know what you do outside of dental care. You can also use videos to help promote your practice.
Another effective way to draw new patients is by sharing testimonial videos. Through these videos, new customers can see what a dental practice looks like, as well as hear from past customers. The videos will also build a sense of trust in the practice. Facebook is an excellent choice for this type of marketing, since it is regularly checked by 69% of adults. You can post videos that show before-and-after photos of your patients, and even write blogs and create videos that feature their actual stories.