Few marketing channels have evolved as quickly or as dramatically as search engine optimization (SEO). In its infancy, SEO was the shady practice of stuffing keywords, tweaking back-end code and spamming links until you started ranking well for the keywords you wanted. Thankfully, Google stamped out those practices pretty quickly, and its search algorithm has never really stopped evolving. Find out how the rise of content, the reshaping of local, and the death of link schemes has drastically changed SEO over the past ten years.
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