When temperatures rise in Florida, so does the demand for air conditioning repair and installation. But if your HVAC business isn’t running optimized Google Ads campaigns during the hottest months, you’re leaving high-value leads on the table.
Peak season doesn’t just mean more calls — it also brings more competition and higher ad costs. That’s why your paid search strategy needs to be dialed in, efficient, and laser-focused on ROI.
Below, we break down the most effective Google Ads strategies to help HVAC companies maximize visibility, dominate local searches, and convert more high-intent prospects during their busiest time of year.
1. Run Separate Campaigns for Emergency vs. Non-Emergency Services
Not all HVAC leads are created equal — and your campaigns shouldn’t treat them the same.
Split your campaigns between:
| Campaign Type | Target Audience | Bidding Focus |
|---|---|---|
| Emergency Services | Customers with urgent AC repairs | Maximize conversions |
| Standard Services | Seasonal tune-ups, installs, maintenance | Maximize clicks or tCPA |
Why it works:
Emergency searches (e.g., “ac repair near me now”) are highly time-sensitive and deserve a higher budget and aggressive bidding. On the other hand, install-focused or maintenance ads can run on lower bids with broader targeting to nurture leads.
2. Use Location Targeting to Focus on High-Intent Zones
Peak season means budget efficiency matters. Tighten your geotargeting to:
- Zip codes or neighborhoods where you already rank well organically
- Areas where competitors are weak or absent
- High-income areas for new AC installs
You can also use location bid adjustments to increase visibility in the most profitable service zones.
Pro Tip:
Layer in household income targeting (top 30%) for campaigns promoting high-ticket installs or energy-efficient unit replacements.
3. Optimize Ad Copy for Peak Season Keywords
Update your ad copy and keyword strategy to match high-demand, high-intent searches like:
- “AC repair same day service”
- “24/7 air conditioner repair”
- “AC stopped working Florida”
- “emergency HVAC near me”
Focus on urgency and reassurance:
“Fast, Reliable AC Repair – Book Now Before It Gets Hotter”
“Same-Day Service. Certified HVAC Techs Standing By”
Make sure your ad extensions (callouts, site links, structured snippets) highlight peak-season perks: 24/7 service, financing, warranties, or local expertise.
4. Set Up Call-Only Campaigns for Mobile Searches
During peak months, most HVAC searches happen on mobile — often by frustrated homeowners in overheated homes.
Call-only ads eliminate landing page friction and connect leads straight to your team. Best use cases:
- AC repair
- Emergency service
- Nights and weekends
Key Tip:
Use call extensions during the day and switch to call-only after-hours or when your team is ready to answer phones fast.
5. Leverage Google’s Local Services Ads (LSAs)
If you’re not already running LSAs, you’re missing out on some of the highest-converting local traffic available.
These pay-per-lead ads appear at the very top of Google Search results with a “Google Guaranteed” badge — building immediate trust and visibility.
Benefits for HVAC companies:
- You only pay for verified leads
- Priority placement in map + search results
- Voice search and mobile-friendly
During peak season, LSAs can be a game-changer — especially when paired with standard Search campaigns.
6. Use Smart Bidding — But Set Clear Limits
During high-demand months, Maximize Conversions and Target CPA bidding strategies can outperform manual bidding, but only if you’ve:
- Set realistic conversion goals
- Assigned proper values to each service type
- Monitored performance daily
Always set a daily budget cap and monitor your search terms report to avoid wasting spend on irrelevant or competitor-based searches.
7. Build Custom Landing Pages for Each Service Type
Don’t send all paid traffic to your homepage. Create dedicated landing pages for:
- AC Repair
- AC Installation
- Ductless Mini-Splits
- Annual Maintenance
Each page should include:
- Location-specific headlines (e.g., “Emergency AC Repair in Tampa”)
- Fast-loading mobile design
- Prominent phone number or call booking form
- Trust signals (reviews, badges, financing, licenses)
Conversion Tip:
Use click-to-call buttons at the top and bottom of each page. Make your CTA impossible to miss.
8. Schedule Ads When You’re Actually Available
There’s no point running ads at 2 AM if no one’s answering your phone.
Use ad scheduling to:
- Show emergency ads during extended hours
- Run install ads during business hours only
- Pause campaigns when you’re booked solid or short-staffed
Maximizing your availability during peak demand hours (e.g., 7 AM – 8 PM) helps reduce wasted spend and increases close rates.
9. Retarget Missed Leads With Display and YouTube Ads
Not every click converts on the first try — especially for install jobs or big-ticket systems.
Set up remarketing campaigns that follow visitors with display banners and video ads featuring:
- Customer testimonials
- Financing offers
- Post-install satisfaction messages
- “Still Need AC Help?” reminders
This keeps your brand top of mind while competitors fade into the background.
10. Track Everything and Adjust Weekly
HVAC campaigns need to be aggressively optimized during peak season. Your team should be:
- Reviewing search terms weekly
- Pausing low-performing keywords and ads
- Adjusting bids based on time of day, device, and location
- Monitoring conversion rates and cost per lead
If you’re working with an agency, they should be giving you weekly performance updates and clear recommendations, not just reports.
Get More Calls, Installs, and Service Bookings This Season
Your busiest time of year shouldn’t be a guessing game. With the right Google Ads strategy, your HVAC business can:
- Rank at the top of search results
- Outperform local competitors
- Maximize every dollar spent on ads
- Convert more clicks into calls and installs
Whether you’re targeting homeowners in Tampa, Orlando, Miami, or any other hot-weather market, we can help you build campaigns that deliver leads fast.
Want to review your current campaigns? Contact our team for a free Google Ads audit tailored to HVAC companies in Florida.
