Before you start your local SEO campaign, you must benchmark your current map pack rankings. Nearly every rank tracker will allow you to monitor map pack rankings, which vary by a mile. You can then adjust your local SEO strategy accordingly. Here are some tips to optimize your local SEO campaign: Keyword research Choosing the…
To increase your site’s SEO, you must use what are known as rich snippets. These are visually appealing search results that help you distinguish your website from the competition. These snippets also help improve your click-through rate. Read on to find out more about these important elements. Rich snippets are visually appealing search results Aside…
While it may be difficult to rank for a dental service in the search engines, it is possible. Using SEO tactics can improve your visibility on Google and attract more patients. For example, patients might find your practice on local searches or citation directories. Most customers click on the first five results in a search…
Successful local SEO techniques can translate into success on a national or global scale. For example, the massive home improvement brand Home Depot ranks highly for millions of queries and has a lot of links to its.com domain. Its success is the result of a successful SEO program. Similarly, local SEO is much less expensive…