Tourists come to Florida for the beaches, theme parks, wildlife, dining, and endless sunshine. But when travelers search for things to do in a new place, Google is their guide. If your attraction isn’t showing up in those searches, you’re losing visibility to competitors who are.
Whether you run a nature preserve, boat tour, aquarium, escape room, museum, or local event, SEO helps your attraction get discovered, mapped, and booked.
Let’s explore the strategies Florida attractions can use to reach more tourists online, starting with what search engines look for and what visitors want to find.
Understand How Tourists Search While Traveling
Tourists aren’t always searching like locals. Their queries often include words like:
- “Things to do near me”
- “Best attractions in [city]”
- “Rainy day activities in Florida”
- “Family-friendly things to do in [location]”
They may also search by need (“kids activities,” “educational tours,” “romantic boat rides”) or time (“this weekend,” “today,” “open now”). SEO efforts should address these specific and common intent signals.
Tip: Add keywords that include adjectives and context, like “affordable,” “indoor,” “pet-friendly,” “must-see,” or “historic” to help your listings match traveler intent.
Create Dedicated Pages for Key Services and Attractions
Each major activity or offering should have its own optimized page. Don’t bundle everything into one general services page.
For example, instead of one page for “Tours,” create separate pages for:
- Dolphin cruises
- Sunset boat tours
- Eco kayaking experiences
- Private group charters
Each page gives Google more focused content to rank, and gives visitors a clear landing page that speaks to their interests.
Use Location Signals Throughout Your Site
To compete for “near me” and city-based searches, your attraction website needs to make your physical presence crystal clear. That includes:
- Adding full NAP (Name, Address, Phone) in the footer
- Embedding a Google Map on the contact page
- Listing nearby landmarks or city districts
- Including city names in your meta titles and H1s
Even if you serve multiple cities or regions, create individual location pages that speak to each area you serve.
Get Your Google Business Profile Fully Optimized
Google’s local pack is prime real estate for tourist discovery. An optimized Google Business Profile helps you rank for high-intent searches like “top-rated attractions in Sarasota” or “fun family things to do in Clearwater.”
Make sure your GBP includes:
- High-resolution photos (and videos, if possible)
- A well-written description with local keywords
- Accurate hours, categories, and service areas
- Regular posts highlighting seasonal events or promos
- Up-to-date reviews (and responses)
This listing is often the first impression a tourist gets, make it count.
Incorporate Reviews and Testimonials Strategically
Tourists trust other travelers. User-generated content and real reviews can boost both search rankings and conversion rates.
Ways to use them:
- Embed Google reviews on key pages
- Highlight quotes from happy visitors
- Add schema markup so reviews show up in search results
- Create a testimonials page with quotes tied to location or service
Social proof builds trust, and helps you stand out in crowded tourist markets.
Publish Blog Content That Ranks and Inspires
Florida attractions that blog regularly create more entry points for organic search. Focus on topics that align with trip planning, such as:
- “Top 10 Things to Do in [City] This Weekend”
- “Best Indoor Activities in Florida When It Rains”
- “Family-Friendly Attractions Near [Your Location]”
- “Wildlife Tours vs. Zoo Visits—What to Choose in Florida”
These guides not only answer traveler questions, they position your business as a go-to authority.
Use Visual Content the Right Way
Attractions live and die by imagery, but your visuals need to be optimized for SEO:
- Add descriptive file names and alt text to every image
- Include captions with keywords (e.g., “Feeding the stingrays at our Clearwater location”)
- Use structured data for events and experiences
- Embed video tours or highlight reels with transcripts
Well-tagged visual content improves both discoverability and conversion.
SEO Helps Tourists Find You Before They Arrive
Tourists don’t have time to scroll to page two of search results. If you want your Florida attraction to be on their itinerary, your site, content, and listings must be optimized to meet them where they search.
Strong local SEO brings your business into the spotlight, right when travelers are looking for what to do next.
Need help getting your Florida attraction ranked and booked?
We specialize in local SEO and conversion-focused web design for tourism businesses. Let’s put your attraction on the map, literally.
