Most business owners treat their Google Business Profile like a set-it-and-forget-it listing. But in 2025, businesses that win in local search are using every GBP feature to their advantage, including posts.
If you’re not using Google Business Profile posts to pre-sell your services, you’re leaving interest, and revenue on the table. When used strategically, posts are more than just updates. They are mini-conversion opportunities, visibility drivers, and trust builders that show Google and customers that your business is active and relevant.
Why Google Business Profile Posts Matter
GBP posts appear directly in your business listing in Google Search and Maps. That means your content has the potential to reach prospects before they even visit your website.
By adding fresh, relevant posts, you’re doing three important things:
- Signaling to Google that your business is active (which can help local rankings)
- Offering potential customers a preview of what you do best
- Increasing the chances that someone will take the next step, whether it’s booking a call, requesting a quote, or clicking through to your site
Pre-Selling With Service-Centered Posts
The key to pre-selling with GBP posts is positioning your service as the clear solution to a problem your ideal customer is already facing. Each post should highlight a specific benefit, outcome, or success story.
Ideas That Work
- Highlight a Service and Its Benefits
“Looking for same-day drain clearing in Tampa? Our expert plumbers are on call and ready to help. Book online and get service within hours.” - Answer a Common Question
“Is a yearly roof inspection really necessary in Florida? Yes, and here’s why our clients trust us to spot issues early before they become costly.” - Showcase a Success Story
“Just helped a Clearwater homeowner reduce their energy bill by 30% with upgraded attic insulation. Here’s how we did it…” - Promote Limited-Time Offers
“Through August: Free A/C check-up with any paid HVAC service. Available to new customers in St. Pete and Largo.” - Introduce a New Service
“Now offering telehealth appointments for physical therapy patients throughout Florida. Book your first session today.”
Format Tips That Boost Engagement
When posting, keep in mind that most users will view these posts on mobile, and attention spans are short. Use these formatting best practices:
- Start with a hook: Grab attention in the first sentence.
- Use bullets or spacing: Make your copy easy to skim.
- Include a CTA: Tell users exactly what to do next.
- Add a photo: Posts with images consistently get more clicks.
Frequency and Recency Still Matter
Google Business Profile posts expire after seven days (except event or offer posts with a set end date). So if you’re only posting once every few weeks, you’re likely missing out on visibility.
Aim for at least one new post every 5–7 days, and schedule recurring content themes to keep things simple. For example:
- Mondays: Feature a service
- Wednesdays: Share a review or testimonial
- Fridays: Promote an offer or seasonal tip
Real-World Example: Florida Lawn Company
A Clearwater-based lawn care business started using GBP posts to highlight before-and-after yard cleanups, explain their weekly maintenance plans, and promote seasonal deals. Within two months, they saw a 35% increase in phone calls coming directly from their Google Business Profile, and their GBP listing began outranking several local competitors who weren’t posting at all.
Your Google Business Profile isn’t just a place for your hours and directions, it’s one of the most powerful free marketing tools you have. By consistently using GBP posts to pre-sell your services, you’re creating more entry points into your business and building trust before a prospect even clicks through to your site.
Need Help With Google Business Optimization?
We specialize in helping Florida-based service businesses make the most of their Google presence. If you’re ready to get more visibility, more clicks, and better leads, reach out today and let’s put your profile to work.
