How to Track SEO Performance in WordPress Using GA4 and Search Console

Publishing content and optimizing your WordPress site is only half of the SEO process. The other half is measuring what’s working, and fixing what isn’t. In 2025, Google Analytics 4 (GA4) and Google Search Console (GSC) remain the two most important tools for tracking SEO performance, and both integrate seamlessly with WordPress.

Here’s how Florida business owners and marketers can use GA4 and Search Console to monitor SEO success.

Step 1: Connect GA4 and Search Console to WordPress

GA4 Setup

Install GA4 with a plugin like Site Kit by Google, Rank Math, or Google Tag Manager.
Verify tracking by checking for real-time traffic in GA4 after installation.
Set up conversion events (form fills, calls, bookings) tied to your business goals.

Search Console Setup

Add your site to Google Search Console.
Verify using the HTML tag or via your hosting provider.
Connect GSC with GA4 so you can view queries and clicks inside Analytics.

Step 2: Track the Right SEO Metrics in GA4

GA4 introduces an event-based model, so SEO reporting looks different than in Universal Analytics. Focus on:

Organic Traffic (Users & Sessions): Filter by default channel group → “Organic Search.”
Engagement Rate: Replaces bounce rate; measures meaningful interactions.
Conversions by Source/Medium: Tie lead forms, calls, or ecommerce purchases to organic traffic.
Location-Based Traffic: See which Florida cities drive visits and conversions (Tampa, Clearwater, St. Petersburg, Orlando).

💡 Example: A Tampa law firm can see how much organic traffic comes from Tampa vs. Orlando to refine GEO-targeted campaigns.

Step 3: Use Search Console for Keyword & Page Insights

GSC shows you what keywords and pages bring users to your site.

Performance Report: Track clicks, impressions, CTR, and average position.
Queries: Identify which keywords drive traffic (e.g., “roof repair Clearwater”).
Pages: See which landing pages rank best and which need improvement.
Coverage Report: Find indexing issues that prevent visibility.
Enhancements: Monitor Core Web Vitals and mobile usability.

Step 4: Combine GA4 and GSC Data

Together, GA4 and GSC give a full SEO picture:

GA4 = What happens after visitors arrive (traffic, engagement, conversions).
GSC = How visitors find you (keywords, impressions, rankings).

💡 Example: A Clearwater pest control company sees in GSC that their “termite treatment” page ranks high but has low CTR. Pairing GA4 data shows visitors who click convert at a high rate—so optimizing meta titles could drive more leads without creating new content.

Step 4: Combine GA4 and GSC Data

Together, GA4 and GSC give a full SEO picture:

GA4 = What happens after visitors arrive (traffic, engagement, conversions).
GSC = How visitors find you (keywords, impressions, rankings).

Step 5: Build Custom SEO Dashboards

Instead of checking both tools separately, build a Looker Studio dashboard that combines GA4 + GSC data.
Include:

Organic traffic trends.
Top-performing queries and pages.
Conversions from organic search.
City-level traffic breakdown (perfect for Florida multi-location businesses).

Florida Example: HVAC Company in Pinellas County

An HVAC company with multiple service areas could:

Use GSC to track rankings for “AC repair Clearwater” vs. “AC repair St. Petersburg.”
Use GA4 to measure which service page brings in the most form submissions.
Identify gaps where impressions are strong but CTR is weak—and rewrite titles/descriptions.

Result: More targeted local SEO improvements and stronger conversion tracking.

Tracking SEO performance in WordPress with GA4 and Search Console isn’t optional—it’s the foundation of a results-driven strategy. By monitoring organic traffic, engagement, conversions, and keyword performance, Florida businesses can clearly see what’s working, where to improve, and how SEO translates into real leads.

At SEO Consulting Experts, we help Florida businesses set up and interpret GA4 + GSC SEO dashboards that drive smarter decisions.