According to some estimates, Google processes as many as 5.5 billion searches daily. Some searches have millions of results. Only a few can appear on the first page — and those results get almost all of the attention. How do you make your website stand out against millions of potential competitors? Search Engine Optimization (SEO)…
It’s still being called and ‘experiment,’ but it’s actually the beginning of Google’s planned shift to looking primarily at mobile content, rather than desktop, when deciding how to rank results. What is Mobile-First indexing?
Would you throw a party and not send invitations? Of course not, but that’s what you do when you ignore local SEO. Alternately, if you use local SEO to invite your community to engage with your business, soon everyone will be having a good time.
Few marketing channels have evolved as quickly or as dramatically as search engine optimization (SEO). In its infancy, SEO was the shady practice of stuffing keywords, tweaking back-end code and spamming links until you started ranking well for the keywords you wanted.