The first step to improve your search engine optimization for ecommerce websites is to find the right keywords. Keyword research is essential to choose the right keywords to target. Long-tail keywords are highly effective for ranking high in a particular niche and attract targeted traffic. They also increase your conversion rate because people are very…
If you’re a digital marketer, you’ve probably heard the term “SEO industry dying” more than a few times. While some people claim that SEO has died, others argue that it’s just overdone and confusing. It’s also hard to know if the industry is actually dying or not. Fortunately, many of its practices are still in…
Before you start your local SEO campaign, you must benchmark your current map pack rankings. Nearly every rank tracker will allow you to monitor map pack rankings, which vary by a mile. You can then adjust your local SEO strategy accordingly. Here are some tips to optimize your local SEO campaign: Keyword research Choosing the…
There are several easy ways to improve SEO. For example, incorporating more inbound links into your website will increase your PageRank. Adding well structured headings, SEO-friendly images, and engaging video to your page will also increase your chances of being found by search engines. All of these tactics are fairly simple, and can improve your…