It’s still being called and ‘experiment,’ but it’s actually the beginning of Google’s planned shift to looking primarily at mobile content, rather than desktop, when deciding how to rank results. What is Mobile-First indexing?
Would you throw a party and not send invitations? Of course not, but that’s what you do when you ignore local SEO. Alternately, if you use local SEO to invite your community to engage with your business, soon everyone will be having a good time.
Few marketing channels have evolved as quickly or as dramatically as search engine optimization (SEO). In its infancy, SEO was the shady practice of stuffing keywords, tweaking back-end code and spamming links until you started ranking well for the keywords you wanted.
SEO industry workers and professional fitness trainers alike can relate to the awkward moment when a client asks for guaranteed results — only to find out that there are absolutely none.