Keyword Mapping

Keyword mapping is the process of assigning keywords to specific pages on your website to ensure comprehensive coverage and effective SEO optimization. This strategy helps you create a clear structure for your content, avoiding keyword cannibalization and ensuring each page targets the right search terms. This article will explain what keyword mapping is, how to map keywords to content, and provide examples of effective keyword mapping.

What is Keyword Mapping?


  • Keyword mapping involves assigning specific keywords to individual pages or pieces of content on your website. This ensures that each page is optimized for relevant search terms and contributes to your overall SEO strategy.


  • Helps avoid keyword cannibalization, where multiple pages compete for the same keyword.
  • Ensures comprehensive coverage of all relevant search terms.
  • Improves on-page SEO by aligning content with user search intent.

How to Map Keywords to Content

  1. Create a Keyword List:
    • Compile a list of all your target keywords, categorized and prioritized based on your research.
  2. Analyze Your Website Structure:
    • Review the existing pages on your website and their content.
    • Identify gaps where new content is needed to cover additional keywords.
  3. Assign Primary Keywords:
    • Assign a primary keyword to each page. This should be the main keyword that best represents the content of the page.
    • Ensure each primary keyword is unique to avoid keyword cannibalization.
  4. Assign Secondary Keywords:
    • Assign secondary keywords that are related to the primary keyword and support the main topic.
    • Use these secondary keywords naturally within the content to enhance relevance and coverage.
  5. Update Metadata:
    • Ensure that the primary keyword is included in the page’s title tag, meta description, and URL.
    • Use secondary keywords in headings, subheadings, and throughout the content.
  6. Create a Keyword Map:
    • Develop a visual or tabular map that shows the relationship between keywords and pages.
    • This map should include the page URL, primary keyword, secondary keywords, and any additional notes.

Example Table: Keyword Mapping

Page URLPrimary KeywordSecondary KeywordsNotes
/digital-marketing-guidedigital marketingdigital marketing strategies, online marketingComprehensive guide to digital marketing
/content-marketing-strategycontent marketing strategycontent marketing plan, content marketing tipsIn-depth strategy guide
/best-seo-toolsbest SEO toolstop SEO tools, SEO softwareReview of top SEO tools
/social-media-marketing-tipssocial media marketing tipssocial media marketing strategies, social media tipsTips and strategies for social media

Examples of Effective Keyword Mapping

Example 1: Blog Post Series

  • Primary Keyword: SEO basics
  • Secondary Keywords: what is SEO, how SEO works, SEO tips for beginners
  • Page URL: /seo-basics-guide
  • Notes: Comprehensive guide on SEO basics with detailed explanations and beginner tips.

Example 2: Product Page

  • Primary Keyword: best email marketing software
  • Secondary Keywords: email marketing tools, email marketing services
  • Page URL: /best-email-marketing-software
  • Notes: Product review and comparison of top email marketing software.

Example 3: Service Page

  • Primary Keyword: local SEO services
  • Secondary Keywords: local SEO company, local SEO experts
  • Page URL: /local-seo-services
  • Notes: Description of local SEO services offered, including benefits and case studies.

Keyword mapping is a crucial step in optimizing your website for search engines. By systematically assigning keywords to specific pages, you can ensure that your content is targeted, relevant, and optimized for search intent. This structured approach not only improves your SEO performance but also enhances the user experience by providing clear and organized content. The next article in this series will focus on implementing keywords in content, where we will explore best practices for on-page SEO and how to incorporate keywords naturally.

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