Using Google Search Console Reports to Fix Underperforming Pages

Every website has underperforming pages, content that ranks poorly, gets impressions but no clicks, or fails to convert visitors into leads. The good news is that Google Search Console (GSC) gives you the exact data you need to spot these weak spots and turn them into high-value assets. In 2025, with search shaped by AI overviews and intent-driven rankings, GSC reports are more important than ever for diagnosing performance issues and guiding SEO improvements.

Why Google Search Console Is Essential for Page Fixes

Unlike third-party SEO tools, GSC shows you data directly from Google:

Exact queries your pages appear for.
Impressions and clicks across devices and markets.
CTR performance (click-through rate) to evaluate how compelling your titles and descriptions are.
Indexing issues that block visibility.
Core Web Vitals to assess user experience signals.

When used strategically, these insights turn underperforming pages into strong lead generators.

Step 1: Identify Underperforming Pages

Use the Performance Report

Go to Performance → Search Results in GSC.
Filter by pages and sort by impressions vs. clicks.
Look for pages with high impressions but low clicks (visibility without engagement).

Use the Coverage Report

Find pages with indexing issues (crawled but not indexed, excluded by noindex, etc.).
Fixing these can unlock hidden traffic.

Use the Experience Report

Check Core Web Vitals (LCP, FID, CLS).
Pages flagged as “needs improvement” are less likely to rank.

Step 2: Diagnose Why Pages Underperform

Low CTR → Title & Meta Issues

If a page shows high impressions but low CTR, your titles or meta descriptions may not be compelling.

Ranking but Not Converting → Intent Mismatch

If a page gets clicks but no leads, the content may not align with search intent.

Indexing Issues → Technical Problems

Errors like “Discovered – currently not indexed” mean Google sees your page but doesn’t consider it worth indexing.

UX Issues → Core Web Vitals

Slow load times or layout shifts discourage users and send negative ranking signals.

Step 3: Fix and Improve

Optimize Titles & Descriptions

Add clarity, local modifiers (e.g., “roof repair Clearwater”), and strong CTAs.
Test variations to increase CTR.

Align Content With Intent

If users search “cost of AC repair Tampa,” don’t just describe your service—include price ranges and FAQs.
Add structured content so your page can surface in AI overviews.

Strengthen Internal Linking

Point authority from strong pages (like your homepage or blog guides) to underperforming pages.

Fix Technical Issues

Submit pages for re-indexing once corrected.
Improve Core Web Vitals with image compression, caching, and clean code.

Example: Florida Restaurant Page

A Clearwater restaurant might discover:

Their “Seafood Menu” page gets 10,000 impressions but only 150 clicks.
Title: “Menu – Clearwater Restaurant.”
Fix: Update title to “Fresh Seafood Menu in Clearwater – Local Favorites Daily.”
Add schema markup for menu items to improve AI visibility.
Result: Higher CTR, stronger local pack presence, and more reservations.

In 2025, Google Search Console is not just a diagnostic tool, it’s a roadmap for fixing underperforming pages. By analyzing performance, coverage, and experience reports, you can uncover why a page fails, fix it strategically, and unlock traffic that’s already within reach.

👉 At SEO Consulting Experts, we help Florida businesses use Google Search Console insights to transform underperforming pages into revenue drivers.